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Showing posts with label pop culture. Show all posts
Showing posts with label pop culture. Show all posts

Friday, 5 December 2014

New Perspective on the *Controversial* Alexander Wang Ads

I stumbled upon these ads after reading Jamie Feldman's article on Huffington Post Style with the title Alexander Wang's New Denim Ads Are More Offensive and Tired than 'Provocative'  
[Find the article here]

I see it a little differently.

Firstly, the two images in the article seem really drastically different to each other. The first of almost fully naked woman (AD 1) is pretty mainstream. I've seen an image of a toned naked blonde woman in dark moody lighting in high fashion ads before - I'm pretty immune by now - and no doubt will be seeing them for a long time yet. This one, I can agree, is pretty tired.


AD 1


BUT

The second is one I can get behind (AD 2).Wheras the first one is a passive lady possibly half asleep lounging on a chair for us all to look at, the second is one of active sexuality. This distinction is key. 


AD 2
In AD 2, the moist thighs and wandering hand are deliberately 'provocative', in a pretty unique way for this type of advertising. It connects us with a feeling most of us have experienced when a piece of clothing just makes you feel really, really, sexy. Or just empowered. It is an image of self-love and self-indulgence, and isn't that just what we want from a luxury fashion brand? 

There is a very valid argument made in the Huffington Post about the problems with commodifying naked women's bodies to sell all and any product, and this fits the first closely. The woman's body is there for our gaze, and the product is almost invalid. The female body and all its connotations are there for us to connect to the Alexander Wang brand. 
The second, however, is very obviously an advert for trousers. The jeans are the central focus, and the model is there as a participant to represent the physicality and connection to the clothing.

The contrast is of old and new ways of playing out female sexuality in advertising space, and the reason they are side by side in one campaign is unusual to me. Maybe it is just safer to retread the old ground and cover all bases. 

Whatever the case, although to some normal people and to some Helen Lovejoys it might be uncomfortable to some to see sex portrayed so overtly, an active female participant is the kind of sexuality I would rather see in public spaces, and the one which will probably sell more jeans. 



tell me what you think in the comments, or 
tweet me @bakebakebaker

BAKER 
xoxoxo



Thursday, 4 December 2014

Sexy Children(?!) in Film and Music Videos (originally posted September 2013)

Watching Pop, Sex and Videotape with Annie Lennox has spurred some thoughts, and although I think though the premise of the program was interesting, the Helen Lovejoy 'think of the children!' approach was both typical and damaging, and cut off a huge chunk of the audience and those who should face some accountability-  male consumers.

Sex sells, music artists in particular have always been keen to practice this expression of sexual autonomy in a western culture where it is legal- and a freedom - to express adult sensuality.

'The Purge' teen(?) girl 
© Universal
This is where the term 'adult' is key.

This theme was something I noticed firstly in cinema, in the '2.4 children' Hollywood construct, the teenage girl will always be very good-looking, played by an adult actress, presented as 'secretly' sexually adept and dressed in some kind of altered provocative school uniform. You can bet on it. This 'sexy schoolgirl' paradigm has been carried out for years in a muted way (*cough* st trinians), but the 'sexy' subject in mass western culture does seem to be getting progressively younger.

I would like to focus mostly on music, and while this will not be another blog post about the evils of Robin Thicke, it will be a comment on a summer 2013 'trend' of infantalising (making an adult woman act and look - as much as possible - like a young child) and then fetishising them, shown most overtly Dianne Martel's classics Blurred lines and We can't stop, examples listed here :

*Miley is dressed in a torn up baby-grow-like onesie (traded for shortie dungarees in the VMA performance);
'Blurred Lines'
©Interscope

*Orally-fixated symbolism in We Cant Stop: lollypops, bubblgum, 'tongue-out' expression

*The Blurred Lines females have smoke blown in their faces and their hair played with while remaining vacant and passive

*They are then left mute, nonspeaking unless it's an animalistic 'meow' or 'roar';

'We Can't Stop'
©RCA
*They are also not dressed overtly sexually in a way that would characterise womanly sexuality (like lingere), but infant-like complete nakedness


*The movements of both We can't stop and Blurred lines' focus' are child-like: stomping around, twirling, odd little dances (with the exception of the twerking- ha)

*Both the Blurred Lines females and Miley are surrounded by toys and teddies;

*Over-use of childlike facial expressions in both

*The physicality of both sexualised focus' is extremely young

Something I've often wondered is if the psuado-teenagers were topless, but more similar in figure to say Kim Kardashian or Beyonce- would the video still be seen as 'a bit of fun', or soft porn? My argument is that the video only works when the subject is adolescent or androgynous, with a very young, predominanly white model-like physique. 

This begs the question of how the subject matter can be appropriate or artsy with an adolescent-like female focus, but not for another type of woman, and why this new-found idealism for the very young has made its way so seamlessly into modern society. Children can not be considered in charge of their sexuality: they are physically weak, emotionally vulnerable and most notably, voiceless in society. Reducing women to small children is encouraging peadophilic fetishism in a landscape where Rhianna, Nicki and Britney are able to twerk in a thong covered in glitter - as adult women - with an absence of moral outrage (and IMO, rightly so).
Yummy
©Interscope

It is easy to dismiss this trend in the music industry as the last taboo, that sticking out with a new form of fringe sexuality is a marketing ploy, but the response to the videos was only met with (in Miley's case) slut-shaming, and unmatched salivation from seemingly intelligent and socially-aware adult men (Blurred Lines)- not the warranted questioning or disgust at the weirdly chilldlike women.

This is why pop culture is an adult's issue.


Tweet me @bakebakebaker

BAKER 
xoxoxo


New Blog! New Start! YAY

Hello!

It appears my blog was hacked by something called vampirestat. It is a terrible crying shame as I've lost all my HTML that made the blog a little bit different, but I did manage to save all my posts. I took time off because I was really disheartened about it but will be making sure it doesn't happen again, and I will also be re-uploading them in order, with a note to say when the date originally posted was. I'll only be uploading the ones I feel are still relevant

The URL is the same because I deleted the old blog, and then created this one of the same name, hopefully I can hone it a little and make it more tailored to what I want to talk about.

This blog will now cover my opinions on all aspects of pop culture (current events, music, fashion, social trends, anything!) and even some books thrown in (because that's my degree) and maybe even a bit about my own life (because I'm an over-sharer).

I hope this attempt can be loads better than the last one! F U HACKERS (I'll regret saying that)

See you chickens later

BAKER
xoxoxoxo